You're Surrounded (digitally).

Augmented reality is a fun way to drive booth traffic and make customers embrace branding. The animated light-beam encircled each guest and created the heart shape from the well-known VETMEDIN campaign. Using RFID technology, copies of their personal shots were sent to each participant enabling us to bolster our mailing lists for future communications.

The same digital effects creating the heart swoosh were used in this video, which introduced the brand and specifically the different dosing sizes to dog owners. It's a bit long so skip to about 1:20 to see the animation in action.

See the full campaign and the strategy behind in the VETMEDIN brand guidelines.

This campaign is the intellectual property of Circa Healthcare and Boehringer Ingelheim.