Product as Hero

When your product is one-of-a-kind, putting it front and center is a surefire way to make sure people know it.

Apligraf was a high-science wound healing option for long-lasting, difficult to heal wounds, such as diabetic ulcers. This was not your normal skin graft and it wasn't artificial either. The manufacturers cultivated real tissue from stem cells and somehow "grew" it to create an all-natural tissue replacement. It came in a cool dish that looked high-tech and we embraced that for some classic product as hero action. Satisfied patients emerged from the dish as all new people. And our custom booth design at SAWC drew plenty of traffic and reinforced product recognition.

This campaign was the intellectual property of Euro RSCG Life: Catapult and Organogenesis.