"Back" in Human Pharma
christopherhatton2
Even while working at an agency with a veterinary focus, the traditional Pharma jobs always went my way. This orthopedic campaign from Synthes (J&J) for cervical and spinal was especially personal as a family member had undergone the procedure. Oh, and I got to use my kid as a model. Shown below is the unbranded. We also worked on Pro-Disc branded materials but I never took any screenshots.
"ReDISCover Life" Consumer Unbranded Website
That's my son Charlie at age 3 (now nearly 13) and art director Beth Fazio with her daughter Lilly.
Preliminary Mood boarding
This campaign was the intellectual property of Circa Healthcare and Synthes Spine.
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