Portfolio

Marketing canine pharmaceuticals has the exact same challenge as marketing human ones. Veterinary clients always want to show dogs just...

Humor in pharmaceutical advertising is a tough sell. But if every TV commercial nowadays is doing it, why can't we? This was in the era...

Pschysophrenia is among the worst mental-health issues. We wanted to simultaneously show that we understood the effects on patients lives...

When your product is one-of-a-kind, putting it front and center is a surefire way to make sure people know it. Apligraf was a...

Unfortunately cultural differences don't prevent Alzheimer's disease, but they may prevent people or their loved one's from seeking help....

A cool B-to-B project marketing PDI contract sales forces. Twisted CTA headlines purposely make readers say... "What?" This was a series...

From the energizer bunny to the Geico gecko, mascots are proven to make memorable spokes-"people" for brands. Levaquin was eager to get...

No this is no Victoria's Secret ad. It's not even Dorito's-level of blatant "sex sells" stuff. But you gotta admit that a belly button in...

Oncology is all everyone is looking for nowadays, but if you haven't worked in cardiology, you are missing out. I've worked in just about...

Taking something symbolic from one setting and placing it where it doesn't belong is a fun trick. Jacks up the stopping power and can be...

Shock value works in ads and advertorials alike. This AIDs awareness campaign was meant to draw attention to a less obvious slice of the...

Before there was Skyrizi, there was AVIVA. Irony and simplicity can do a lot to sell IV bags. Or psoriasis drugs. The biggest attributes...

Using emotion to demonstrate the importance of eyesight for children in their developmental years really hit the mark for Bausch & Lomb....

GE has a standardized concept template, but that doesn't mean we can't come up with a number of different ways to stand out within the...

Introducing PHR Personal Health Records and making insurance seem like its actually on your side. Once upon a time, having access to your...

My first "real" Pharma agency had a corporate branding issue. I still think if they ran this awareness campaign it could have avoided the...

Standing out within a class effect. All ACE inhibitors were considered the same so capturing attention was key. This is an oldie but a...

Billboards on I-95 introducing Tastykake pies are just one highlight of what could have been if not for the allure of "selling drugs."...

Branded direct mail has a tendency to get tossed in the trash. But not when you pique their interest first with something seemingly out...